Helping the World Become a Better Place with Vituramis

Lighthouse Media Group was proud to produce the logo for this great organization

Lighthouse Media Group was proud to produce the logo for this great organization

Vituramis is a non-denominational Christian Ministry that is dedicated to supporting other ministries throughout the world with cloud-based software applications and internet initiatives that help them better accomplish their mandates. They came to Lighthouse with a need for a logo that would serve a multitude of purposes: for use on paper media such as cards and letterhead, and also for their web branding, which is the cornerstone of the work they do. We took their color scheme and a simple aesthetic, and designed something that is as compelling as it is telling. The stylization of the two leaves of the V are represented as the wings of a dove, the eternal symbol of peace. Some might also interpret it as palm leaves, also a Christian symbol of peace. The atom that circles the V represents the pulse of the world. Since Vituramis’ services are cloud-based, this takes on an even greater significance, denoting a connectedness with the ever-present ether that (hypothetically) makes our lives so much easier. The image and logo are a simple, yet powerful representation of their brand, employing a design that ties in seamlessly to their existing branding while evoking the feeling of freedom, and the expansive, yet connected nature of the world we live in.