Lighthouse recently helped Pelican Properties with a corporate presentation for their new virtual property tour at Grand Caribe. This new stinger will be featured on all of their upcoming videos.
The Ask: The client wanted to be true to the dynamic nature of the brand, which is all about the sweet lifestyle we enjoy here on Ambergris Caye.
What We Did: Taking their existing logo, we deconstructed it and put it back together in a motion-action sequence that really draws the eyes. We raised the animation off the background for a 3D effect while introducing a burst of awesome Belize sunshine to brighten it up. While the result is visually uplifting, the music really makes it stand out: a little snippet that could be the intro to a cool house groove, it instantly raises the spirit, which is exactly what you want when you’re selling happiness.